CBD moving to major drug stores

The medicinal potential of CBD and broad spectrum hemp extract have long been overlooked in past decades. However, in recent years, increasing studies have supported the beneits of both non-psychoactive cannabinoids. The American public has also consistently voted for the expansion of CBD and hemp extract's availability, both on their ballots and with their hard earned cash.

In 2017, Target dipped their toe into the market of CBD and hemp products in partnership with CW Hemp. CW Hemp formerly concocted Charlotte's Web, named in honor of a young girl with Dravett's Syndrome, whose parents vow that her life was saved by the CBD product. We shared Charlotte's incredible story in a must-read article last January. Despite CBD's popular demand and incredible user testimonies, Target pulled the product line quickly as per the remaining federal limits of that time. Thankfully, legalization have efforts have proven incredibly successful in two short years, allowing for a broader market to finally embrace the immense potential of the hemp and CBD markets.

After many years of advocacy by proponents within the industries of CBD and broad spectrum hemp, several major drug store chains have announced their plans to feature both types of products in their stores. The Food and Drug Administration will supervise these products closely as they emerge onto this important test run, and their availability will hopefully expand from there to a greater variety of popular retail chains. Needless to say, this is a major milestone for CBD and hemp, and certainly speaks to their rising prominence and cultural acceptance today. Read on to learn whether CBD and hemp can be found at the corner store nearest to you.

Rite Aid

Drug stores across the United States have reported decreasing profits from the sale of generic medications. Due to this drop in profit margin, Rite Aid's fourth quarter earnings for 2019 took a notable hit. Forbes magazine reported that Rite Aid lost $255.6 million from continuing operations in the earning period which ended in March 2019. While top executives had hoped to see a rise in the business's revenues, rates remained almost identical to the prior year, rising from $5.38 billion in March of 2018 to $5.39 billion one year later. A revenue increase of $100,000 for a company of Rite-Aid's magnitude is far from ideal.

Pressure to improve these underwhelming figures and edge out online shopping giants like Amazon have cumulatively motivated Rite-Aid to think outside of the box and embrace more modern trends that consumers are demanding with increasing adamence. As they've long been branded as retailers of health and wellness products, there's little surprise that they've chosen to embrace CBD as their latest wellness product. Rite-Aid has 2,469 total store locations across nineteen states across America. They've announced their intention to start a pilot program in two of these states - Washington and Oregon - to test the successes of CBD product sales. At stores within these states, Rite-Aid will be vending a variety of CBD wellness products. While they won't sell CBD soda or other CBD beverages, Rite-Aid will be boasting a range of CBD-infused topicals including lotions, lip balms and creams. With any luck, forging this new frontier will help Rite-Aid to turn their luck around, and ultimately allow a wider range of nationwide consumers to have incredible CBD products available for purchase just around the corner.

Walgreens

Much like Rite-Aid, Walgreens is motivated to offer consumers the best possible selection of wellness products, to meet the evolving tastes and needs of the American public. For that reason, Walgreens has announced that they'll soon offer CBD sprays, creams, and patches at almost 1,500 of their nationwide stores. Their CBD-based products will be found at locations in nine states - more than any other chain. CBD products will soon be available at locations in Colorado, Oregon, Vermont, Illinois, Indiana, New Mexico, Kentucky, Tennessee and South Carolina.

Walgreens Reporters at CNBC reached out to Walgreens' CEO Brian Faith for a statement about the company's embrace of CBD wellness products. Faith responded by stating "this product offering is in line with our efforts to provide a wider range of accessible health and wellbeing products and services to best meet the needs and preferences of our customers." While CBD drinks and products with broad spectrum hemp are not yet available, this exciting development gives us all hope for further changes in the years to come.

CVS

If CVS is your local stop for health and wellness needs, you’ll be pleased to know that they’re joining the CBD revolution. In fact, topical CBD products are already available for sale in more than 800 CVS stores. So far, these products are available for sale in eight states – Colorado, California, Maryland, Illinois, Indiana, Kentucky, Alabama and Tennessee. To ensure that all of the products sold are free of THC and contaminants, CVS has joined forces with Eurofins, a third-party laboratory. Mike DeAngelis, a spokesman for CVS Health, stated in an interview that “working only with CBD product manufacturers that are complying with applicable laws and that meet CVS's high standards for quality.” CVS currently obtains their stock of CBD products from Crualeaf Holdings Incorporated, as was announced last March by Curaleaf.

Our products all contain phytocannabinoid-rich, broad spectrum hemp extract and can be delivered right to your doorstep. All five flavors of hemp CBD water are delicious and refreshing. Better yet, each sparkling CBD soda flavor is vegan, non-GMO, and free of gluten, sodium, and preservatives. PCR hemp extract is one of just five ingredients in every sparkling CBD soda can, and you’ll taste that sweet simplicity with every sip.

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