Farm Bill

Hemp: An American Outlaw

The Marijuana Tax Act, which took effect in 1937, outlawed the sale of all forms of cannabis. In one fell sweep, this ruling also condemned cannabidiol and hemp, marijuana's non-psychoactive derivatives. In the months before hemp’s prohibition, our government worked to promote hemp with their "Hemp for Victory" campaign. Their movement emphasized the resources hemp had to offer during the widespread sparsity of World War II. The conservative populace was nevertheless wary of anything related to cannabis. This fear was underscored by aggressive policing of farmers by the era's law enforcement. Ultimately, these factors led hemp to undue condemnation and a phase of relative obscurity. The Controlled Substances Act passed in 1970 categorized all cannabis derivatives as Schedule I substances, outlawing farmers from the growth of hemp on American soil.

The crackdown on hemp has long outraged baffled environmentalists, who have emphatically argued in favor of hemp’s incredible potential. With THC levels of less than 0.5% (if above zero), if any, hemp’s propensity for abuse is nonexistent. While it won’t get you high, hemp offers tremendous benefits to the field of sustainable design. Hemp is a renewable, raw material which has been effectively used to create thousands of popular products – including our sparkling CBD sodas, all of which contain phytocannabinoid-rich hemp extract. All of our CBD beverages are lab verified to contain no trace of THC.

By the summer of 2018, hemp was legal for commercial production and sale in seventeen states, including Colorado. While these states allowed hemp within their borders, it was still listed as a schedule I substance under federal law as per the 1970 ruling. The federal ban left those in the remaining thirty-three states high and dry, and led to a litany of technicalities and concerns for frequent travelers and sustainability seekers alike. Residents of prohibition states have tragically lacked many of the textiles and other hemp products that we take for granted locally. And that’s just the tip of the iceberg – we’ve missed countless opportunities in healthcare, technology and wellness by keeping hemp out of the equation.

Onward and Upward

Thankfully, the Congressional Farm Bill was signed into effect last November after gaining support from political leaders across the aisle by a majority of 87 to 13. While he’s a vocal opponent of THC, Senator Mitch McConnel voiced his support of hemp, and a desire to "empower American farmers to explore this promising new market.. Hemp’s overjoyed advocates celebrated its historic win. Under the Farm Bill’s provisions, hemp will be regarded as an agricultural commodity (like wheat or corn). The Drug Enforcement Agency has officially revoked its schedule I status. States will now be able to further regulate hemp on an individualized basis, allowing each to cater to the needs of its own citizens as they see fit. Farmers now have the option to profit from the sale of hemp, which can be affordably grown and sold. With overrun markets for other popular farm-grown products like corn and soy, hemp’s legality offers a much-needed boon to farming communities throughout the nation. Current hemp farmers report respectable profits of $10,000-$50,000 per acre.

Increasing the usage of hemp as an alternative to ecologically destructive materials profoundly benefits our environment. Plastic made from hemp is simultaneously bio-degradable and nontoxic, whereas ordinary plastic takes up to a thousand years to disintegrate. According to Ministry of Hemp biofuel can be made from hemp, which is 86% more eco-friendly than gasoline and can safely be used in existing vehicles. Hemp can also be grown more efficiently than other standard crops. Cotton takes up 25% of the world's pesticides, and needs fifty percent more water than hemp to grow. An acre of hemp can produce four times as much paper as an acre of trees per growing season.

In addition to its merits in the realm of sustainability, hemp has many research-backed benefits as healthy part of a balanced diet. Hemp seeds are a complete protein source, offering a full supply of recommended amino acids. They are also more readily digestible than many other protein sources, including most other legumes, nuts and grains. Hemp seeds are especially rich in arginine, an amino acid responsible for nitrous oxide production in the body. Nitrous oxide is responsible for the contraction of blood vessels, and an increased supply contributes to reduced blood pressure and a decreased risk of heart disease. In a study of more than 13,000 participants, increased arginine levels were shown to significantly correlate with reduced inflammation markers.

Animal studies have similarly suggested that hemp extract may lower your risk for blood-clot formation and help with recovery in those who've suffered from heart attacks.

Colorado has remained at the forefront of the hemp revolution. There were only 1,400 acres of registered hemp statewide in 2014. By 2017, there were 17,000 – more than twelve times the land in just three short years. Now that’s some radical growth! Hemp’s parent plant, cannabis sativa, has been used as a fiber in clothing and other textiles for more than 10,000 years. It can be used to improve countless products today. The Hemp Business Journal estimated that in 2018 alone, $820 million in hemp products were sold in the United States. This figure precedes the Farm Bill passage, and that most of the profit went to foreign importers without our former prohibitory laws. With our new freedom to produce hemp coast to coast, American farmers can reap that reward at long last.

Jacob Policzer, director of science and strategy at the Cannabis Conservatory, believes that consumer sales rates of hemp will soon be skyrocketing. “The hemp market is slowly growing. It’s been in a bit of a gray area for a while and is now set to, I would say, explode in the US, with the passing of the new Farm Bill that has legalized hemp production across the United States,” Policzer stated. At long last, we’re allowed hemp to carry us toward a new frontier, and a world of opportunity awaits us.

Our products contain phytocannabinoid-rich, broad spectrum hemp extract. Like hemp milk, our five flavors of hemp CBD water are delicious and refreshing. Our CBD beverages are lab-certified to contain absolutely no THC. Better yet, each CBD sparkling water flavor is vegan, non-GMO, and free of gluten, sodium, and preservatives. PCR hemp extract is one of just five ingredients in CBD sparkling soda, and you’ll taste that sweet simplicity with every sip.

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